Tired of personal branding feeling like a chore? Learn how to romanticize your personal brand by creating an aesthetic, effortless, and you-inspired vibe on Instagram. From mood boards to signature elements, this guide will help you fall in love with your brand again!

Building a business while raising little ones? It’s no small feat, but it is possible! In this episode, Rachael sits down with brand expert and business owner Tori Sprankel to chat all about balancing work, motherhood, and entrepreneurship from home.

Struggling to find time for Instagram content creation as a busy mompreneur? Learn how to stay consistent on social media without the overwhelm. Plus, grab a free pack of Instagram templates to make content creation even easier! Read on for smart, simple ways to save time on Instagram while running your business in the margins of motherhood.

In this interview, we explore the foundations of brand voice, why it’s less about perfect writing and more about embracing your natural way of communicating, and how even non-writers can craft meaningful content. Plus, we dive into mindset tips for showing up authentically on Stories, focusing on making an impact—whether it's for one person or many.

Branding + Website + Social Media Graphic Design for Rachael of Hey, Sleepy Baby

This interview with Rachael of Hey, Sleepy Baby dives into her journey from starting an Instagram page during maternity leave in 2020 to building a thriving business and community rooted in authentic connection. She shares insights into balancing motherhood and entrepreneurship, growing a team, and the importance of staying genuine while building a loyal Instagram following.

Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.

Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.

Discover how to infuse being into your doing as we explore the energetics of showing up authentically in business with Kaitlyn Kessler. Learn practical tips to create spaciousness in your schedule without sacrificing income, from restructuring your business model to overcoming mindset blocks.

Learn expert tips from Jordyn Bailey on how to balance your launch schedule, create engaging content, and focus your marketing. Discover insights on timing, self-care, and how to build hype for your launch.

Let’s be real—balancing motherhood and entrepreneurship can feel like walking a tightrope while juggling flaming torches. Creating content that truly resonates is an ongoing journey, and I recently had a chat with content guru Xanthe from @ohsierracreative that left me inspired and ready to up my game. Xante answered questions from our community and here’s what we learned!

Today we’re ditching the “I can’t post this reel till it fits perfectly in my grid” mentality… Select the reel you want to add a new cover to.

1. Tap the three dots in the top right corner of the reel.

2. Tap “Edit” (the pencil icon)

3. Tap the white word “Cover” on the preview image next to caption

4. Click “Add from camera roll"

Power Emojis are a fun, surface-level element every Personal Brand should be overusing (in the best way possible!) Let me show you how to stack your emojis, what to look for when choosing them, and some fun examples from past clients!

The 5 Things I’d do right way if I had to start my business over again

4 reasons i can make a post in less than 5 mins, and you can too…

The entrepreneurial urge to create a tiktok, course, youtube channel, target home decor line, open a co-working coffee shop and write a book after listening to a single podcast episode.