Master Instagram Stories to Grow Your Business (with Babies at Home)
If you’re a CEO mom running your business from home, you probably know Instagram Stories can be a powerful tool to connect with your audience and grow your brand. But let’s be real—are you using them the right way?
Maybe you’re:
Re-recording your stories a million times.
Watching them back, cringing, and deleting.
Or not showing up at all.
I’ve been there too. The “it gets easier the more you do it” advice? It wasn’t cutting it for me either.
Then I changed everything. Instead of focusing on perfection, I focused on connection. I started sharing my real life, cared less about quantity, and made authenticity my priority.
The Strategy:
Stack Your Stories Like a Pro
You’ve heard of the “hamburger method,” but I prefer to think of it as a soft pretzel. 🥨
Why? Because it’s all about twisting together business and real life to create Instagram Stories that feel effortless, engaging, and totally you.
Here’s how to stack your stories:
Start with connection.
Good morning!
Outfit of the day (OOTD).
Share your to-do list.
Sprinkle in business.
Client feedback or a behind-the-scenes project.
A link to your latest offer or service.
Add a personal touch.
Show your pretty lunch.
Take a walk and share the view.
Read by the pool or unwind with a mocktail at night.
Close with value.
Answer a DM question about your offer.
Share the link again naturally.
The goal? Mix business and pleasure like the CEO mom you are—confident, approachable, and relatable.
Why This Works
Stories feel real. Your audience connects with the person behind the business, not just the brand.
You build trust. Sharing personal moments makes your sales pitches feel less “salesy.”
It’s sustainable. You don’t need to overthink it—just share your day and weave in your offers naturally.
Ready to Nail Instagram Stories?
If stories feel like standing naked in front of the internet, I’ve got you covered. Join my FREE challenge to learn how to:
Show up confidently.
Build authentic connections.
Use Instagram Stories to grow your business at home.
👉 Click here to join the challenge and start mastering your Stories today!
Mixing business and pleasure has never been easier—or more fun. 🥨 Let’s get twisty!
Love this post? You’ll love these FREE Instagram Canva Templates
Ready to turn your boring “always selling” posts into a delicious, bingeable mix of business and pleasure? (I call this “my soft pretzel".) These templates are perfectly curated to help you create your soft pretzel life monthly recaps and personal brand posts that low key sells, and high key connects with your community.
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