Why Podcast Guesting is Perfect for CEO Moms
If you're a CEO mom juggling a business and a busy home life, you don’t have time to spend hours every week creating Instagram content that disappears in 24 hours. Instead, grab your favorite drink (hello, crisp Diet Coke!) and discover how to make a bigger impact with a one-hour-a-month strategy that works for you long after you’ve logged off: ✨ Be a Serial Podcast Guest ✨
This year, I decided to act as my own PR agent and set a goal to appear on 12 podcasts.
Why podcasts? It’s simple:
They live forever. Podcast episodes are searchable and evergreen, meaning they can continue driving leads to your business for years.
It’s time-efficient. You only need one hour a month to record an episode.
They build your personal brand. Podcasts showcase your expertise, voice, and personality to aligned audiences.
Why Podcast Guesting Works Perfectly for busy CEO Moms with Babies at Home:
As CEO moms, we’re constantly looking for ways to work smarter, not harder. Podcast guesting is the ultimate “set it and forget it” marketing strategy.
In the past 12 months alone, I’ve:
Turned listeners into clients. Podcast audiences are engaged, niche, and primed to convert.
Built a library of binge-worthy content. These episodes serve as a resource for my community and new leads.
Simplified my social media. I’ve reduced Instagram posts to 1-2 per week (at most!) while keeping my audience engaged, and booking out 6 months in advance.
How to Get Started with Podcast Guesting
Craft your signature message. Focus on your expertise and how it solves problems for your ideal client.
Reach out to podcasters in your network. Start with friends or past clients who align with your brand.
Feature your episodes on your website. Create a dedicated page to showcase your podcast appearances and drive traffic.
Set a goal and track your progress. Whether it’s one podcast a month or more, consistency is key.
TL;DR: Why Podcast Guesting is the CEO Mom’s Secret Weapon
Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Ready for More?
🎧 Check out the Podcast Library to hear me on tour
✨ Follow along @torisprankel for more tips on building a sustainable personal brand that blends business and pleasure.
🎥 WATCH THE OG REEL HERE
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Ditch the Mom-Guilt
and Imposter Syndrome in just 4 Weeks
THE intimate group program if you’re dying to embody your higher CEO self with clarity and confidence around your personal brand content and messaging. No more mom guilt, excuses, or icky imposter syndrome standing in the way of showing-up online.
Ready to finally go all-in on your brand and web?
Let’s do it!
I’ve developed lots of brand support options just for you. No matter what part of the branding journey you’re in, we should find a fit. From Brands-in-a-Day to Web and Social Media Design, I work in lightning-fast turn around to get you out the door and on your way to being your industry’s Go-To Girlie.
