BREAKING NEWS—

workaholics grinding in a cubicle are no longer cool. Neither are moms feeling stuck at home with a dream but no follow-through.Which is why I went all-in on this solopreneur gig... sadly, I was both of these.

BUILDING A BUSINESS IN THE MARGINS OF MOTHERHOOD.

BUILDING A BUSINESS IN THE MARGINS OF MOTHERHOOD.

While I’m not being a soccer mom, you can usually find me watching The Office with my little mineral mocktail, or surfing the airbnb app for ‘grammable family vacation spots while sipping a homemade oat milk latte.

I WENT FROM A CUBICLE TO CEO ON MATERNITY LEAVE

As I held my newborn daughter, I read the email that said I was being let-go from my cozy corporate job and moved into a contractor role with no benefits and no guarantee of client work. Yikes.

It was at that moment I had to make a choice: either start the job hunt on indeed or launch a website.

Two days later, I had built a website, loosely defined some offers and a very rough idea of a dream client.

My business looks nothing like it did then, nor should it. I dive into this evolution further here.

HEAR my story

Featured
NO ONE TOLD US
NO ONE TOLD US

Tori speaks with Rachael of Hey, Sleepy Baby about building a business with babies at home, transitioning husbands to be stay-at-home dads, and embracing the chaos of motherhood as a personal brand. (Airing this Summer!)

MADE FOR MOTHERS
MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

BEHIND THE SCENES BFF
BEHIND THE SCENES BFF

What if I told you that romanticizing your life will actually improve your business? Well, that's exactly what personal brand expert Tori Sprankel and I are discussing in today's episode!

If you like—

learning how to romanticize reality through diet coke in a wine glass, candle-lit dinners, kindle-filled mornings, vibey vacas, and embracing the chaos of motherhood…

COME AS YOU ARE:

around here, zoom calls are regularly taken in the carpool line and include the kids.

CRAFTING PERFECTLY YOU PERSONAL BRANDS FOR FOUNDERS WHO WANT TO BE THEIR INDUSTRY’S NEXT BIG THING.

Personal branding, web design, and social media templates made (with love and strategy) by an entrepreneur who just *gets* the cold coffee, nap time grind.

Grab your FREE RESOURCES to help you stand out on instagram today.

Personal Brand Starter Guide, Instagram Grid Planner Template, Free IG Stories Challenge and more.

Bestsellers from the Shop

EASY-TO-LAUNCH SHOWIT WEBSITE TEMPLATES

Website and social templates + support like writing copy and choosing images, so you can make the most of each crucial naptime work sesh.

THE PERFECT SET OF INSTAGRAM CANVA TEMPLATES

Make content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.

WARM, AESTHETIC LIGHTROOM PRESETS

Post scroll stopping pics (as seen on @heysleepybaby) I use these presets daily, and I’ll never get sick of how effortlessly cool they make me look.