real-deal advice for ceo moms with personal brands (and babies at home)
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How to Romanticize Your Personal Brand (and fall in love with it!)
Tired of personal branding feeling like a chore? Learn how to romanticize your personal brand by creating an aesthetic, effortless, and you-inspired vibe on Instagram. From mood boards to signature elements, this guide will help you fall in love with your brand again!
Ep. 49 No One Told Us: Creating a Business + Brand from Home
Building a business while raising little ones? It’s no small feat, but it is possible! In this episode, Rachael sits down with brand expert and business owner Tori Sprankel to chat all about balancing work, motherhood, and entrepreneurship from home.
How to Save Time Creating Instagram Posts as a Busy CEO Mom
Struggling to find time for Instagram content creation as a busy mompreneur? Learn how to stay consistent on social media without the overwhelm. Plus, grab a free pack of Instagram templates to make content creation even easier! Read on for smart, simple ways to save time on Instagram while running your business in the margins of motherhood.
Brand + Web + Socials for Hey, Sleepy Baby
Branding + Website + Social Media Graphic Design for Rachael of Hey, Sleepy Baby
Master Instagram Stories to Grow Your Business (with Babies at Home)
Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Why Podcast Guesting is Perfect for CEO Moms
Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
How to Change Your Instagram Reel Covers (even after posting!)
Today we’re ditching the “I can’t post this reel till it fits perfectly in my grid” mentality… Select the reel you want to add a new cover to.
Tap the three dots in the top right corner of the reel.
Tap “Edit” (the pencil icon)
Tap the white word “Cover” on the preview image next to caption
Click “Add from camera roll"
How to Pick your Personal Brand Power Emojis for Instagram
Power Emojis are a fun, surface-level element every Personal Brand should be overusing (in the best way possible!) Let me show you how to stack your emojis, what to look for when choosing them, and some fun examples from past clients!
🎧 RATHER LISTEN? CHECK OUT THE PODCAST LIBRARY
Grab your FREE RESOURCES to help you stand out on instagram today.
Personal Brand Guide, Instagram Grid Planner Template, and How to Explode your Email List with a Lead Magnet.
WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.
Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? You’ve found it. Welcome to Nothin’ Fancy Friday emails.
(FREE) UNSOLICITED ADVICE & ROM-COM REFERENCESRead the Nothin’ Fancy Friday email archive and binge my biz insider tips that are *almost* as good a read as your latest spicy fantasy novel.
THE PERFECT SET OF INSTAGRAM TEMPLATESMake content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.
DELICIOUS, WARM LIGHTROOM PRESETSEver wished you could straight up swipe my photography style? Now you can! I use these presets every single day, and I’ll never get sick of how effortlessly cool they make me look.