Why Does Branding Matter, Anyway?
Warning, I have some really controversial thoughts on branding...
Professional branding isn’t for everyone. Hell, branding all together isn’t for everyone.
Because I only believe branding is for people who are in all-in on their business.
CLIENT WORK: @HeySleepyBaby Brand, Web, Socials and Courses
HERE’s WHY YOU NEED TO BE ALL-IN for branding to actually work:
BRANDING CAN MAKE YOU FEEL CONFIDENT AND CONSISTENT. THAT BRAND CONFIDENCE LEADS TO ALL THE GREAT THINGS… A LOYAL AUDIENCE, CHARGING MORE, ZERO CONFUSION AND THE FREEDOM YOU’RE WORKING SO HARD FOR.
If you’re ready to commit to consistency, branding can change your life… And lucky for you, I’m here to guide you all the way. Let’s dive in:
4 MAIN REASONS WHY BRANDING MATTERS:
01. IMPROVES CREDIBILITY.
Don’t be a flaky brand. Your audience is looking for a stand-out leader in the industry. Great branding will sell for you while you sleep, informing your audience of the kick-ass professional expert you are and begin to utilize BRAND RECOGNITION through a sea of competitors. Branding makes you stand out!
02. GROWS AUDIENCE LOYALTY.
You want that BFF in a customer. Keep customers coming back through creating a BRAND EXPERIENCE they’ll love and identify with. Stand out branding BUILDS TRUST. Your audience values authenticity. Show them who you are through your brand and the one-of-a-kind brand experience you offer. No one does it like you do.
03. ENHANCES STORYTELLING.
You are your story - lean into that. Take your customers on a journey that they’ll want to come back to. Your brand should create an EMOTIONAL CONNECTION. Establish meaningful connections and relationships with your customers. This brand value is what breed repeat customers over and over again.
04. PROFITABILITY.
Who would you rather hand over your money to - someone who knows who they are and is consistently showing up (trustworthy)… or someone who gives you the feeling they may ghost at any moment? Once your audience sees you are the EXPERT IN YOUR FIELD, and you show up even when it feels like no one is watching - people are going to start to pay you what you’re worth.
READY TO GO ALL-IN ON YOUR BRAND?
Let’s do it!
I’ve developed lots of brand support options just for you. No matter what part of the branding journey you’re in, we should find a fit. From Brands-in-a-Day to Web and Social Media Design, I work in lightning-fast turn around to get you out the door and on your way to being your industry’s Go-To Girlie.
