How to Pick your Personal Brand Power Emojis for Instagram
🐚 🥂 ✨ 🥨 🤍
Power Emojis are a fun, surface-level element every Personal Brand should be overusing (in the best way possible!)
Below I’ll teach you how to stack your emojis, what to look for when choosing them, and some fun examples from past clients!
Listen, personal branding can be A JOURNEY to figure out, especially if you’re already mid-identity crisis post-babies… and sometimes we just need a little-tiny-emoji-sized break from all the strategy and “who am i?” existential crises breakdowns to HAVE SOME FUCKING SURFACE-LEVEL FUN, OK?!
Let me introduce you to… your POWER EMOJI 💪🏻
Silly, fun, cute, and absolutely necessary.
Think of these as your “signature scent” from Bath and Body Works in high school, or your “signature drink” at the bar in college, or even your “favorite Taylor Swift era”.
Guidelines for Picking your Personal Brand Power Emojis for Instagram:
CHOOSE 3-5 EMOJIS
As your personal brand bestie I’d really love for you to have a whole “stack” of like 3-5 (so you’re not bored and have options ya know)
START WITH BRAND COLORS
Try to pick loosely based on your brand colors, like a 💚 heart (or just search the color in your emoji keyboard library)
GET EMOTIONAL
Then pick one that’s based on the emotion around your brand (are you 🥂 celebratory, 🫶🏽 nurturing, or ⚡️ empowering, ☁️ light and airy)
PHRASES AND MESSAGING
I also like to look at common phrases in brand messaging that I can stick a visual on (like my 🥨 soft-pretzel life)
PERSONAL BRAND THEMES
What are things about you that you can connect an emoji to it? Are you a reader? Do you love mocktails? Plant Lady? Mindset girlie? Love podcasts? Rollerskating?
BRAND + LOGO ELEMENTS
If you have brand elements, that’s an easy one to add in… do you have stars or flowers or an animal in your logo or branding?
OFFERS + LAUNCHES
And as a bonus little tip… I think it’s super fun to assign an emoji to your offers or launches (mostly bc I’m a notion girlie and gotta add that workbook icon in)
(for funsies and inspo)
Here are some of my client’s power emojis:
Me! 🤍🐚🥂✨🥨
Babies and Brains: 🖤⚡️🍟👶🏻🧠
Two Can Grow: 🌸☁️🦜🌞🫶🏽
Kate Borsato 🖤🛼✨📓✌🏻
Watch Mom Launch 🪩💋☕️🤌🏻💃🏼
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