Launch Logistics, Marketing Strategies, and Mindset Tips
CHEERS EPISODE No. 002Launch Logistics, Marketing Strategies, and Mindset Tips with Jordyn Bailey
Welcome to CHEERS! My “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so!
Launching something new can be both thrilling and overwhelming. I sat down with Jordyn Bailey of @watchmomlaunch to chat about everything from timing and marketing to maintaining your energy during a big launch. Whether you’re a seasoned pro or gearing up for your first one, these insights will help you stay on track, balance your personal life, and create content that genuinely resonates with your audience. Let’s dive into the essentials for a successful, stress-free launch!
Q: Is there a good or bad time to learn something?
Timing is key. Two factors matter: your audience and your life. Launching when your audience is interested in your offer is important, but so is considering your schedule and energy levels. Avoid launching during busy or stressful periods to prevent burnout.
Q: How do I know how much content to post during a launch?
The secret lies in consistency. Focus on finding a rhythm that works for you and stick to it. Don’t worry about overwhelming your audience—people need repeated exposure to grasp your message. Instead of posting daily, aim for a sustainable flow that aligns with your energy.
Q: Where should I focus my marketing efforts?
Leverage your data. Focus on the channels that are already working for you, whether it’s email or social media. Don’t spread yourself thin—zero in on platforms where your audience is most engaged and where you can show up authentically.
Q: How often should I share about my launch?
Aim for one touchpoint per day, whether it’s an email, post, or story. However, don’t stick to just one format—mix things up to keep your audience engaged. Plan ahead and ensure your schedule allows for consistent, impactful messaging.
Q: Should I prepare personal time before and after my launch?
Absolutely. Prioritize self-care and recovery before, during, and after your launch. Whether it’s a massage, a phone detox, or simple downtime, ensuring you have energy to show up for your audience is just as important as your launch itself.
Q: How do I build excitement during a launch?
Be your biggest cheerleader! Celebrate every sale, create scarcity, and find fun, engaging ways to interact with your audience. Break up your normal content with visuals and announcements to build momentum.
Q: How can people work with you, and what offers do you have?
I offer strategy sessions to clarify your offer and VIP launch days to develop a complete launch strategy in just 3 hours. This is ideal for preparing for major events like Black Friday.
Ready for another?
Check out my Cheers! Episode IG highlight below, where I house “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so as we learn to work smarter (not harder) in the margins of motherhood!
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