How to Mix Business and Pleasure in Your Instagram Content
CHEERS EPISODE No. 001How to Mix Business and Pleasure in your Personal Brand Content on Instagram with Xanthe Appleyard
Welcome to CHEERS! My “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so!
How to Balance Personal and Business Content: Expert Tips on Authentic Content Creation
Let’s be real—balancing motherhood and entrepreneurship can feel like walking a tightrope while juggling flaming torches. Creating content that truly resonates is an ongoing journey, and I recently had a chat with content guru Xanthe from @ohsierracreative that left me inspired and ready to up my game. Xante answered questions from our community and here’s what we learned:
Q: How do I balance sharing personal and professional content?
There's no one-size-fits-all approach, as it depends on your industry, brand, and personal preferences. The key is to share content that is relevant and valuable to your audience, whether it's personal or professional.
Avoid oversharing just for the sake of it - focus on content that will resonate with your audience. Many successful personal brands find that integrating personal and professional content can be very effective, as it helps build a stronger connection.
However, you can also consider having separate personal and business accounts if you have concerns about maintaining boundaries. Ultimately, be true to yourself and your brand.
Q: How do I balance showing authority and vulnerability in my content?
It's about understanding your own boundaries and comfort levels. What feels comfortable for you to share may be different than others in your industry. The goal is to avoid oversharing in a way that could undermine your authority, but also be open to sharing vulnerabilities that could help build trust and connection.
When you do share vulnerabilities, try to provide some resolution or takeaway, rather than just dumping negative feelings. This helps ensure you're giving back energy, not just taking it. Your content should be focused on serving your audience, not just satisfying your own need to share.
Q: How do I avoid creating "boring" content?
The secret is not just avoiding "boring" - it's about bringing your unique personality and perspective. Even "boring" topics can be made interesting through your lens and delivery. The key is to find the anecdotes, emotions, and humor in everyday experiences. Anything can be made interesting if you tell the story in an engaging way.
It's not about having an inherently exciting life - it's about how you frame and share what's happening. Your audience wants to connect with you as a person, not just consume generic information. So focus on bringing your authentic self and unique point of view to every piece of content.
In a world obsessed with growth, Xanthe’s insights were a breath of fresh air. Whether you’re balancing personal and professional content, battling “boring” posts, or figuring out how much to share, remember: it’s all about connection, authenticity, and staying true to yourself.
Ready for another?
Check out my Cheers! Episode IG highlight below, where I house “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so as we learn to work smarter (not harder) in the margins of motherhood!
Growing a biz online? You’ll love these FREE Instagram Canva Templates
Ready to turn your boring “always selling” posts into a delicious, bingeable mix of business and pleasure? (I call this “my soft pretzel".) These templates are perfectly curated to help you create your soft pretzel life monthly recaps and personal brand posts that low key sells, and high key connects with your community.
