How to Save Time Creating Instagram Posts as a Busy CEO Mom
Let’s be real—when you’re running a business in the margins of motherhood, every second counts.
As a mom, I don’t have time to design Instagram posts from scratch every time (yes, even as a designer!). More often than not, I’m putting together posts from my phone while sitting at soccer practice or waiting in the carpool line.
If you’re also trying to keep up with content creation while juggling business, kids, and life, here’s how you can make the most of your time when posting to Instagram. These simple but effective strategies will help you stay consistent and professional—without the overwhelm.
1. Create Photo Albums for Easy Access
If you’ve ever scrolled through 27,892 photos of your baby eating avocado while trying to find a cover photo for your latest reel, this tip is for you.
Take a few minutes right now and create folders in your phone’s photo app for the visuals you use most often in your content. Some useful categories include:
Brand Photos – Professional brand photography or well-lit, on-brand images of you and your work
Logos & Graphics – Your business logo, watermark, and any graphic elements you frequently use
Reel Videos – Keep your video clips organized so you don’t have to dig for them later
Instagram Cover Photos – This keeps your highlights and feed looking cohesive
A little organization upfront will save you so much time every time you sit down to post.
2. Set Up Your Brand Kit in Canva
If you haven’t already set up your brand kit in Canva, this is your sign to do it ASAP. Having your colors, fonts, and logo preloaded means you can create on-brand content in seconds instead of starting from scratch every time.
👉 Pro Tip: There’s a hidden section under "Styles" in Canva when you’re designing a graphic. Click it, and it will instantly update the template to your brand colors and fonts. Game. Changer.
No more guessing hex codes or manually changing fonts—just click, update, and post.
3. Use a Few Core Canva Templates
Templates are a lifesaver when it comes to keeping your Instagram feed looking clean and cohesive without spending hours designing each post.
I personally stick to a few core templates for my content and then switch things up when I want to add variety—like a fun, personality-filled recap post.
If you don’t already have go-to templates, I’ve got you!
✨ I have a FREE pack of Instagram templates to make your life easier. ✨
4. Jot Down Every Content Idea (Before You Forget It)
And you will forget it.
Some of my best content ideas hit me at the most random times—in the grocery store, mid-conversation with John on date night, or while I’m driving. If I don’t write them down immediately, they’re gone forever.
That’s why I use Notion to keep track of my ideas as they come. It syncs between my phone and laptop, so I can jot things down on the go and revisit them later when I have time to create.
I use a free Notion content dashboard from @xanthe.appleyard that helps me stay organized. Highly recommend checking it out!
TLDR; 4 Ways to Save Time & Stay Consistent on Instagram
Content creation doesn’t have to be a time-suck. With a little organization and a few smart shortcuts, you can stay consistent on Instagram without spending hours every week.
TLDR;
✅ Organize your photos into albums so you’re not endlessly scrolling
✅ Set up your Canva brand kit to create graphics in seconds
✅ Use templates to keep things consistent (grab my free ones!)
✅ Jot down ideas in Notion so you never run out of content
Love this post? You’ll love these FREE Instagram Canva Templates
Ready to turn your boring “always selling” posts into a delicious, bingeable mix of business and pleasure? (I call this “my soft pretzel".) These templates are perfectly curated to help you create your soft pretzel life monthly recaps and personal brand posts that low key sells, and high key connects with your community.
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