we designed a classically boho brand for Rachael, with an emphasis on scalability. Proof of this brand’s “grow-ability” is the year gap between her umbrella brand design and her course deign.

Rachel’s community sticks around because of her approachable vibe, and impactful resources. We created a website that exudes a perfect marriage of those two things.

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It was only natural that a HSB course be just as beautiful as her instagram and website - so we created a sub-brand and unique course graphics/sales page that was on-brand but stand-alone.