FROM ONE ELDEST DAUGHTER TO ANOTHER—

Workaholics grinding in a cubicle are no longer cool. Neither are moms feeling stuck at home with a dream but no follow-through.Which is why I went all-in on this online business gig...I was both of these.

BUILDING A BUSINESS IN THE MARGINS OF MOTHERHOOD.

BUILDING A BUSINESS IN THE MARGINS OF MOTHERHOOD.

While I’m not being a soccer mom to two girls, you can usually find me up late watching The Office, or surfing the airbnb app for ‘grammable family vacation spots. And that’s only if I’m not sipping a homemade froth-heavy mushroom latte, deep in my latest unputdownable book.

A family of four sitting on a bed with light-colored bedding, celebrating a new baby. The father has a beard, glasses, and a tattoo on his leg. The mother holds a swaddled baby, while a young girl leans on her, both looking at the baby. They are in a bright room with horizontal blinds on the window and a nightstand with a lamp and a potted plant.

I WENT FROM A CUBICLE TO CEO ON MATERNITY LEAVE

As I held my newborn daughter, I read the email that said I was being let-go from my cozy corporate job and moved into a contractor role with no benefits and no guarantee of client work. Yikes.

It was at that moment I had to make a choice: either start the job hunt on indeed or launch a website.

Two days later, I had built a website, loosely defined some offers and a very rough idea of a dream client.

My business looks nothing like it did then, nor should it. I dive into this evolution further here.

HEAR my story

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POINT OF THE STORY
POINT OF THE STORY

In this week's episode, Sara Noel (BTL Copy) sat down with Tori — brand and website designer, cool mom whisperer, and the person who makes every project we collaborate on look significantly sexier. And she's about to blow your mind with some industry tea that'll save you thousands of dollars and months of overthinking.

NO ONE TOLD US
NO ONE TOLD US

Rachael and Tori chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

MADE FOR MOTHERS
MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

If you like—

learning how to romanticize reality through diet coke in a wine glass, candle-lit dinners, kindle-filled mornings, vibey vacas, and embracing the chaos of motherhood…

WE SHOULD BE FRIENDS
A man and woman posing together indoors in front of a white wall decorated with plant and nature-themed artwork. The man has gray hair, glasses, and a beard, wearing a light blue shirt and khaki pants. The woman has blonde hair, wearing a red dress. Blurred children move past in the foreground.

COME AS YOU ARE:

around here, zoom calls are regularly taken in the carpool line and include the kids.

HERE FOR THAT

CRAFTING PERFECTLY YOU PERSONAL BRANDS FOR FOUNDERS WHO WANT TO BE THEIR INDUSTRY’S NEXT BIG THING.

Personal branding, web design, and social media templates made (with love and strategy) by an entrepreneur who just *gets* the cold coffee, nap time grind.

LET'S DO THIS →

Grab your FREE RESOURCES to help you stand out on Instagram today.

Personal Brand Canva Templates, IG Stories Challenge, and 5-minute daily voice-notes for when sh*t feels hard.

SNAG 'EM NOW

Bestsellers from the Shop

A macOS laptop on a white marble table with a cocktail and a smartphone, in a cozy, dimly lit room with floral artwork.

EASY-TO-LAUNCH SHOWIT WEBSITE TEMPLATES

Website and social templates + support like writing copy and choosing images, so you can make the most of each crucial naptime work sesh.

DIY YOUR WEBSITE
A grid of social media post previews featuring various texts and images, including motivational quotes, tips, reminders, and lifestyle photos.

THE PERFECT SET OF INSTAGRAM CANVA TEMPLATES

Make content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.

NEED THESE ASAP →
Person taking a photo of two chairs and a small table with a smartphone in a studio setting.

WARM, AESTHETIC LIGHTROOM PRESETS

Post scroll stopping pics (as seen on @heysleepybaby) I use these presets daily, and I’ll never get sick of how effortlessly cool they make me look.

POST BETTER PICS →